On this episode, Jeff Sauer joins me to discuss what it means to be a data-informed marketer.
Jeff is the Founder of Data Driven, and he’s also a business coach, blogger at Jeffalytics, lecturer, and a Five-Time Inc 5000 award-winning agency owner. A firm believer in data-driven marketing, Jeff was named as one of the top 25 most influential PPC Experts and his work has been featured in many industry publications and “best of” lists.
He has had over 50,00+ digital marketers enroll in his Google certification programs and has delivered over 100 keynote presentations and workshops in 20 countries.
In this episode, you’ll learn:
- What’s new in analytics
- How to prepare to switch to GA4
- Much more!
Tools and resources mentioned in this episode:
- Nicholas on TikTok
- GrowthMarketer Weekly [Newsletter]
- Growth Marketing Course
- Data Driven
- Jeff’s Newsletter
- GERU
- Funnelytics
- CrazyEgg
- Hotjar
- SpeedPPC
- PPC Samurai
