On this episode I discuss marketing automation tools, including key differences between some of the most popular platforms.
Marketing automation has been around for a while, but are you getting the most out of it? Whether you’re already using a marketing automation platform, or you are wondering how to get started, this episode will bring you up to speed on this vital marketing trend.
NOTE: Yes, we’ve rebranded the podcast. Inbound Unboxed is now Growth Marketing Toolbox. 🚀
In this episode, you’ll learn:
- What is marketing automation
- How does marketing automation differ from email marketing
- Which marketing automation tool do I recommend
- How to decide on the right platform for your needs
- And much more!
Tools and resources mentioned in this episode:
- HubSpot’s Marketing Automation Definition
- ActiveCampaign
- Infusionsoft
- Drip
- Ontraport
- HubSpot
- Marketo
- Barry Moore
- Automation Nation (Facebook Group)
- The Active Marketer
- Zapier
- Zapier on Inbound Unboxed (Podcast Episode)
- Unbounce
