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GMT 228: Build the Perfect Marketing Technology Stack

On this episode, learn how to build the perfect marketing technology stack.

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, analytics, and marketing technology consultancy. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com, CodeSchool.com, UTM.io, and more.

In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.

In this episode, you’ll learn:

  • With so many marketing tools out there, where does someone even begin to decide which tools are the right fit for their technology stack?
  • What is wrong with Martech stacks these days and how do we fix it?

Tools and resources mentioned in this episode:

Connect with Dan:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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