GMT 252: A/B Testing on Autopilot

On this episode, Franco, the founder of, joins me to discuss the intersection of A/B testing and artificial intelligence.

Franco Gobbo is the co-founder and COO of, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

In this episode, you’ll learn:

  • What is
  • Why is it important to run A/B tests?
  • How is artificial intelligence changing A/B testing?
  • and much more!

Tools and resources mentioned in this episode:

Connect with Franco:

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GMT 274: Ready for GA4?

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GMT 273: Core Web Vitals

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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