On this episode, the Director of Marketing for Directive joins me to discuss account-based marketing.
Hannah Mans is a professional hustler and wordsmith with an affinity for strategy and high conversion rates. She is the Director of Marketing for Directive, a B2B and enterprise search marketing agency.
In this episode, you’ll learn:
- What is account-based marketing
- Which tools should be in your ABM stack
- How to get better results from an ABM campaign
- And much more!