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GMT 181: Account-Based Marketing

On this episode, the Director of Marketing for Directive joins me to discuss account-based marketing.

Hannah Mans is a professional hustler and wordsmith with an affinity for strategy and high conversion rates. She is the Director of Marketing for Directive, a B2B and enterprise search marketing agency.

In this episode, you’ll learn:

  • What is account-based marketing
  • Which tools should be in your ABM stack
  • How to get better results from an ABM campaign
  • And much more!

Tools and resources mentioned in this episode:

Connect with Hannah:

Recent Episodes:

GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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