GMT 168: Account-Based Marketing

On this episode, we discuss account-based marketing. What it is, and how you can incorporate it into your growth marketing campaigns.

Jamie McCoy is Group Head of Digital for 4icg, a group of companies created with the sole focus of helping businesses grow with their full 360 degree approach, and he’ll be chatting with us today about account-based marketing.

In this episode, you’ll learn:

  • What is ABM?
  • Which marketing tools are popular in the ABM space?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Jamie:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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