On this episode, we discuss account-based marketing. What it is, and how you can incorporate it into your growth marketing campaigns.
Jamie McCoy is Group Head of Digital for 4icg, a group of companies created with the sole focus of helping businesses grow with their full 360 degree approach, and he’ll be chatting with us today about account-based marketing.
In this episode, you’ll learn:
- What is ABM?
- Which marketing tools are popular in the ABM space?
- And much more!
Tools and resources mentioned in this episode:
- 4icg
- RightMessage
- RightMessage on Growth Marketing Toolbox [Podcast]
- Lead Forensics
- Hotjar
- Optimizely
- Unbounce
- Google Data Studio
- Mintel
- SimilarSites
- SendGrid
- Free Guide: 50 Growth Marketing Tools
