GMT 053: Rethink Marketing Automation with Act-On

On this episode, I’m joined by the Director of Digital Marketing at Act-On to discuss how Act-On helps you rethink marketing automation.

As the Director of Digital Marketing at Act-On, Linda supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.

Founded in 2008, Act-On is the marketing automation tool used by over 3000 companies, including Xerox, Hoopla, the ASPCA, and NYU.

In this episode, you’ll learn:

  • How to properly plan a website project
  • Why the planning phase is often overlooked by web developers
  • What is a needs assessment and who needs one
  • How to sell clients on needs assessments, planning, and branding
  • And much more!

Tools and resources mentioned in this episode:

Connect with Linda and Act-On

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GMT 274: Ready for GA4?

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GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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