GMT 126: Winning with YouTube Ads

On this episode, we explore the big YouTube problem, why so many companies fail with youtube advertising, and what it takes to win.

John got his start working at Google on the AdWords team. While there, John saw a gap between the average company’s advertising goals and their actual ability to leverage paid traffic. John has personally managed over $5 million dollars in ad spend, consulted on another $20 million dollars, helped clients raise Series A funding, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.

In this episode, you’ll learn:

  • How to win with YouTube Ads
  • New YouTube advertising features to explore
  • Marketing tools to explore
  • And much more!

Tools and resources mentioned in this episode:

Connect with AdSkills:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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