GMT 126: Winning with YouTube Ads

On this episode, we explore the big YouTube problem, why so many companies fail with youtube advertising, and what it takes to win.

John got his start working at Google on the AdWords team. While there, John saw a gap between the average company’s advertising goals and their actual ability to leverage paid traffic. John has personally managed over $5 million dollars in ad spend, consulted on another $20 million dollars, helped clients raise Series A funding, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.

In this episode, you’ll learn:

  • How to win with YouTube Ads
  • New YouTube advertising features to explore
  • Marketing tools to explore
  • And much more!

Tools and resources mentioned in this episode:

Connect with AdSkills:

Recent Episodes:

GMT 252: A/B Testing on Autopilot

Franco Gobbo is the co-founder, and COO of ABtesting.ai, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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