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GMT 241: Voice of the Customer Research

Nicholas Scalice

241: Voice of the Customer Research

Nicholas Scalice         Nicholas Scalice        
241: Voice of the Customer Research           241: Voice of the Customer Research          
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    On this episode, learn how to better understand your audience, using voice of the customer research.

    Anna Furmanov helps VC-funded startups and marketing teams implement marketing programs that drive revenue. She’s an advisor for Signalfire’s portfolio of companies, which is a VC firm based out of San Francisco, and she’s the host of the Modern Startup Marketing Podcast.

    In this episode, you’ll learn:

    • What is VoC Research?
    • How to get started collecting feedback
    • Tools for conducting better customer interviews
    • And much more!

    Tools and resources mentioned in this episode:

    Connect with Anna:

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    About the Podcast

    Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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