On this episode, learn how to better understand your audience, using voice of the customer research.
Anna Furmanov helps VC-funded startups and marketing teams implement marketing programs that drive revenue. She’s an advisor for Signalfire’s portfolio of companies, which is a VC firm based out of San Francisco, and she’s the host of the Modern Startup Marketing Podcast.
In this episode, you’ll learn:
- What is VoC Research?
- How to get started collecting feedback
- Tools for conducting better customer interviews
- And much more!
Tools and resources mentioned in this episode:
- GrowthMarketer Weekly [Newsletter]
- Furmanov Marketing Consulting
- Modern Startup Marketing [Podcast]
- 6 Steps To Build Personas Like a Boss