GMT 241: Voice of the Customer Research

On this episode, learn how to better understand your audience, using voice of the customer research.

Anna Furmanov helps VC-funded startups and marketing teams implement marketing programs that drive revenue. She’s an advisor for Signalfire’s portfolio of companies, which is a VC firm based out of San Francisco, and she’s the host of the Modern Startup Marketing Podcast.

In this episode, you’ll learn:

  • What is VoC Research?
  • How to get started collecting feedback
  • Tools for conducting better customer interviews
  • And much more!

Tools and resources mentioned in this episode:

Connect with Anna:

Recent Episodes:

GMT 252: A/B Testing on Autopilot

Franco Gobbo is the co-founder, and COO of, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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