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GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

David Kelly is the General Manager of the 3 million dollar plus product business called AppSumo Originals, which is part of AppSumo. The Originals products include SendFox, KingSumo, TidyCal, and Sumo.com. He’s also been recruited by, or consulted with some of the biggest names in business including McKinsey, Massage Envy, Bitly, Sticker Mule, and even the government of Switzerland.

In this episode, you’ll learn:

– What are AppSumo Originals?
– How did they scale to become a multi-million dollar business?
– And much more!

Tools and resources mentioned in this episode:

Connect with David:

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GMT 235: Measure Your Marketing

On this episode, learn how to leverage Google Tag Manager to improve your marketing efforts, with Chris Mercer, the co-founder of MeasurementMarketing.io

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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