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GMT 029: Why Marketers Need to Learn Wireframing

On this episode, we’re joined by Leon Barnard to discuss wireframing best practices, UX design, and a fantastic tool called Balsamiq that helps you put it all together.

Leon is a designer and writer at Balsamiq. He regularly writes for the Balsamiq UX blog and curates the Balsamiq Champions blog about how and why people use Balsamiq.

Balsamiq is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer.

In this episode, you’ll learn:

  • How Balsamiq makes wireframing and UX design easy
  • Why wireframing is a crucial part of conversion rate optimization
  • Which other marketing tools Leon and the Balsamiq team uses
  • Best practices for UX design and wireframing
  • And much more!

Tools and resources mentioned in this episode:

Connect with Leon:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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