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GMT 081: Employee Advocacy Tools and Tactics

On this episode, we’re talking about an employee advocacy platform called Bambu, created by the folks at Sprout Social.

Today I’m joined by Stephan Hovnanian. Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social.

He works with B2B companies to develop creative, engaging content strategies for their advocacy programs, that their employees and brand champions find valuable and easy to share. Before joining Sprout Social, Stephan ran his own email marketing and web consultancy outside Boston for 16 years.

In this episode, you’ll learn:

  • What is Bambu?
  • Why marketers should learn about employee advocacy
  • Key features of Bambu
  • Other marketing tools Stephan uses
  • And much more!

Tools and resources mentioned in this episode:

Connect with Stephan and Bambu:

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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