GMT 210: How to Overdeliver as a Marketer

On this episode, legendary direct response marketer Brian Kurtz tells us how marketers can overdeliver with their marketing and get better results.

As a business-to-consumer marketer at Boardroom, Brian Kurtz was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions of people. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing.

In this episode, you’ll learn:

  • What does it mean to “overdeliver” as a marketer?
  • Which classic marketers should we be learning from?
  • How does direct response apply to growth marketing?

Tools and resources mentioned in this episode:

Connect with Brian:

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GMT 248: TikTok for Marketers

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GMT 247: Consulting for Everyone

On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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