GMT 210: How to Overdeliver as a Marketer

On this episode, legendary direct response marketer Brian Kurtz tells us how marketers can overdeliver with their marketing and get better results.

As a business-to-consumer marketer at Boardroom, Brian Kurtz was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions of people. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing.

In this episode, you’ll learn:

  • What does it mean to “overdeliver” as a marketer?
  • Which classic marketers should we be learning from?
  • How does direct response apply to growth marketing?

Tools and resources mentioned in this episode:

Connect with Brian:

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GMT 274: Ready for GA4?

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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