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GMT 274: Ready for GA4?

On this episode, Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

Todd Fisher is the co-founder and CEO of CallTrackingMetrics, a global call analytics and attribution platform for marketers and digital agencies.

In this episode, you’ll learn:

  • What to expect with Google Analytics 4
  • How call tracking fits into your analytics mix
  • How to get prepared to switch to GA4
  • And much more!

Tools and resources mentioned in this episode:

Connect with Todd:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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