On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.
Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They’ve worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.
In this episode, you’ll learn:
- What is CAC and LTV?
- How do you calculate these metrics in your campaigns?
- Which tools does Chase recommend?
- And much more!