GMT 130: The Marketing Metrics That Matter

On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.

Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They’ve worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.

In this episode, you’ll learn:

  • What is CAC and LTV?
  • How do you calculate these metrics in your campaigns?
  • Which tools does Chase recommend?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Chase:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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