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GMT 130: The Marketing Metrics That Matter

On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.

Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They’ve worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.

In this episode, you’ll learn:

  • What is CAC and LTV?
  • How do you calculate these metrics in your campaigns?
  • Which tools does Chase recommend?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Chase:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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