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GMT 235: Measure Your Marketing

On this episode, learn how to leverage Google Tag Manager to improve your marketing efforts, with Chris Mercer, the co-founder of MeasurementMarketing.io

Chris Mercer is the co-founder of MeasurementMarketing.io and is a sought-after measurement marketing expert who has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.

In this episode, you’ll learn:

– What is measurement marketing?
– Why use Google Tag Manager?
– What’s the best way to learn GTM?

Tools and resources mentioned in this episode:

Connect with Chris:

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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