On this episode, learn how to leverage Google Tag Manager to improve your marketing efforts, with Chris Mercer, the co-founder of MeasurementMarketing.io
Chris Mercer is the co-founder of MeasurementMarketing.io and is a sought-after measurement marketing expert who has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
In this episode, you’ll learn:
– What is measurement marketing?
– Why use Google Tag Manager?
– What’s the best way to learn GTM?