GMT 086: Building a Content Marketing Machine

On this episode, we explore the 2 things 90% of marketing agencies don’t do, and how they can help you double your ROI from content marketing.

Simon is the founder of Content Kite, a content marketing company that helps digital agencies increase their quality and number of leads through content marketing.

Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9, Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. And he now runs Content Kite full time and hasn’t looked back since.

In this episode, you’ll learn:

  • Common content marketing mistakes agencies and businesses make
  • How to create a content marketing strategy
  • Simon’s favorite content marketing tools
  • 2 things you need to do to increase your ROI from content marketing
  • And much more!

Tools and resources mentioned in this episode:

Connect with Simon and Content Kite:

Recent Episodes:

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

Copy link
Powered by Social Snap