GMT 086: Building a Content Marketing Machine

On this episode, we explore the 2 things 90% of marketing agencies don’t do, and how they can help you double your ROI from content marketing.

Simon is the founder of Content Kite, a content marketing company that helps digital agencies increase their quality and number of leads through content marketing.

Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9, Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. And he now runs Content Kite full time and hasn’t looked back since.

In this episode, you’ll learn:

  • Common content marketing mistakes agencies and businesses make
  • How to create a content marketing strategy
  • Simon’s favorite content marketing tools
  • 2 things you need to do to increase your ROI from content marketing
  • And much more!

Tools and resources mentioned in this episode:

Connect with Simon and Content Kite:

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GMT 252: A/B Testing on Autopilot

Franco Gobbo is the co-founder, and COO of ABtesting.ai, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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