GMT 189: How to Acquire Customers via Content Marketing

On this episode, a senior growth marketing manager from HubSpot shares how to acquire customers via content marketing.

Alex Birkett is a Sr. Growth Marketing Manager at HubSpot. Previously, he worked on growth at ConversionXL and LawnStarter. He’s obsessed with data and experimentation and how we can leverage data to make better marketing and product decisions. He lives in Austin, Texas, but spends roughly half the year living out of a suitcase and traveling.

In this episode, you’ll learn:

  • What is the “surround sound strategy”
  • How can marketers use content to generate leads
  • What’s new with HubSpot
  • And much more!

Tools and resources mentioned in this episode:

Connect with Alex:

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GMT 238: Marketing with Urgency

On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born.

GMT 236: Social Media Teams

On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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