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GMT 014: How to Build a Conversion Optimized WordPress Website

On this episode, we discuss conversion focused web design, as we look at the tools you need to turn your website into a lead generation machine.

Today’s guest is Fabrizio Van Marciano, the founder and editor at Magnet4Blogging.net.

Fabrizio is a professional blogger, author, and internet entrepreneur from England. He started his online venture in eCommerce as a self-representing artist back in 2006.

More recently, Fabrizio has been a full-time blogger for over five years, and besides blogging, he has an extensive background in email marketing, list building, SEO, inbound marketing, and web and graphic design.

In this episode, you’ll learn:

  • Exactly which tools Fabrizio uses to drive conversions
  • How to think about conversion focused website design
  • Which list building plugins for WordPress Fabrizio recommends
  • Why its important to do “spring cleaning” on your site
  • And much more!

Tools and resources mentioned in this episode:

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GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

GMT 230: Content Mapping

On this episode, we talk about content maps, spaghetti offers, persona development, and much more, with the author of the bestselling book called "Content mapping: unlocking the power of content to increase engagement, leads, and sales".

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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