On this episode, the one and only conversion scientist Brian Massey shares his favorite conversion optimization tools and tactics.
Brian is the founder of Conversion Sciences, as well as the author of the Amazon Marketing best-seller “Your Customer Creation Equation” and he’s here to share his favorite conversion optimization tools and tactics for marketers.
In this episode, you’ll learn:
- How Brian got into the field of conversion optimization
- Why Brian wears his famous white lab coat
- What are some of Brian’s favorite conversion optimization tools
- And much more!
Tools and resources mentioned in this episode:
- Conversion Sciences
- Brian’s Book: Your Customer Creation Equation
- Hotjar on Growth Marketing Toolbox
- Google Optimize
- Everyday Behavioral Science