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GMT 124: How to Do Marketing That Works

On this episode, learn how to stop wasting money and only invest in marketing that works.

Derek is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. He’s the Founder & CEO of The Artist Evolution, a full service agency that builds memorable brands, marketing tools, and campaigns. And he’s also the author of the best-selling marketing book Don’t Buy a Duck.

In this episode, you’ll learn:

  • Lesser-known marketing strategies that are working right now
  • Derek’s favorite marketing tools
  • Why you shouldn’t buy a duck (and how this relates to marketing)
  • And much more!

Tools and resources mentioned in this episode:

Connect with Derek:

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GMT 276: Email Marketing Trends

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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