On this episode, the VP of site testing and optimization at Disruptive Advertising shares conversion optimization tools and tactics.
Chris Dayley is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.
He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
In this episode, you’ll learn:
- What is conversion optimization?
- Which tools should you use to run A/B tests
- How is conversion optimization tied to psychology?
- And much more!
Tools and resources mentioned in this episode:
- Disruptive Advertising
- Google Analytics
- Hotjar
- Google Optimize
- CallTrackingMetrics
- Disruptive Advertising A/B Testing Starter Guide
- FREE Guide: 50 Growth Marketing Tools by Nicholas Scalice
