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GMT 163: Conversion Optimization Tools and Tactics

On this episode, the VP of site testing and optimization at Disruptive Advertising shares conversion optimization tools and tactics.

Chris Dayley is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

In this episode, you’ll learn:

  • What is conversion optimization?
  • Which tools should you use to run A/B tests
  • How is conversion optimization tied to psychology?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Chris:

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GMT 238: Marketing with Urgency

On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born.

GMT 236: Social Media Teams

On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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