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GMT 101: Disruptive Advertising

On this episode, Jacob Baadsgaard, the founder of Disruptive Advertising joins me to share some of his favorite paid media tools and tactics.

Jacob’s background as a senior consultant at Omniture/Adobe gave him the marketing experience and insight to notice that most businesses did not have the bandwidth or expertise to leverage data in marketing, which is why he created Disruptive Advertising in 2012. The company helps businesses advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.

In this episode, you’ll learn:

  • Why more than 61% of ad budgets produce zero results
  • How Disruptive Advertising boosts conversion rates by more than 50%
  • Which tools Jacob and his team use daily
  • How to properly audit an ad account
  • And much more!

Tools and resources mentioned in this episode:

Connect with Jacob and the team:

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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