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GMT 187: B2B Attribution and Revenue Analytics

On this episode, the co-founder of Dreamdata.io shares insights on how marketers can solve the challenge of B2B attribution.

Lars is the CEO and Co-Founder of Dreamdata.io – A B2B attribution and revenue analytics platform. Lars used to be SVP of Product at Trustpilot, one of the largest review platforms in the world. At Trustpilot he strove to continuously make the product and engineering team become ever more data-driven. It’s this work that has now lead to the company he co-founded: Dreamdata.io.

In this episode, you’ll learn:

  • What is B2B attribution
  • How to solve your marketing data problems
  • Which tools Lars recommends for marketers
  • And much more!

Tools and resources mentioned in this episode:

Connect with Lars:

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On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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