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GMT 166: Analytics Tools for Ecommerce

On this episode we’re talking all about analytics tools for ecommerce with Lee L Kennedy, the analytics director at TLo ventures.

Lee L Kennedy is the Analytics Director at TLo Ventures. TLo advises direct-to-consumer ecommerce entrepreneurs, helping them scale and build self-sustaining business models.

In this episode, you’ll learn:

  • Which metrics should you monitor for ecommerce brands?
  • Which tools are most important?
  • What is Klavio?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Lee:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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