GMT 147: Finding the Perfect Facebook Ads Audience

On this episode, a Facebook ads expert from Hootsuite shows us how to know if your Facebook ads audience is warm or cold.

Madis lives and breathes Facebook ads. He’s a Facebook ads coach and experienced practitioner. He works for Hootsuite, focusing on their Hootsuite Ads product and also for AdEspresso, a Facebook Ads Management and Optimization Tool, which is the largest Facebook Ads Partner in the World by ad spend. Madis has a mind-boggling 1000 Facebook campaign reviews under his belt, meaning he has analyzed over 1000 FB campaigns one by one from A to Z. He is also a community manager for the inner circle ‘AdEspresso University’ group on Facebook with over 6000 members.

In this episode, you’ll learn:

  • What’s new with Facebook Ads?
  • What’s the best way to discover your ideal audience?
  • The best Facebook Ads tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Madis:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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