On this episode, we unbox Google Tag Manager, with Lee Kennedy from Coalmarch Productions.
Lee has been working in the marketing agency world for over 6 years with a big focus on SEO, PPC, and Analytics. Currently, as the Analytics Director at Coalmarch Productions, he runs the technical side of the marketing department, where a large part of his job is overseeing the setup, QA, and reporting for the 40+ Google Analytics and Google Tag Manager accounts that Coalmarch manages.
In this episode, you’ll learn:
- What is Google Tag Manager (GTM)
- How to get started with GTM
- What kind of metrics can you track with GTM
- And much more!
Tools and resources mentioned in this episode:
- Coalmarch Productions
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Marin Software
- Crazy Egg
- Google Sheets