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GMT 076: What is Google Tag Manager?

On this episode, we unbox Google Tag Manager, with Lee Kennedy from Coalmarch Productions.

Lee has been working in the marketing agency world for over 6 years with a big focus on SEO, PPC, and Analytics. Currently, as the Analytics Director at Coalmarch Productions, he runs the technical side of the marketing department, where a large part of his job is overseeing the setup, QA, and reporting for the 40+ Google Analytics and Google Tag Manager accounts that Coalmarch manages.

In this episode, you’ll learn:

  • What is Google Tag Manager (GTM)
  • How to get started with GTM
  • What kind of metrics can you track with GTM
  • And much more!

Tools and resources mentioned in this episode:

Connect with Lee and Coalmarch Productions:

Recent Episodes:

GMT 271: Google’s Performance Max Campaigns

On this episode, the founder of one of the world’s top-ranked Google Ads agencies takes us behind the scenes of Google’s Performance Max campaigns and what you should know about them.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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