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GMT 132: Content Marketing Ideas

On this episode, one of the top content marketers shares his strategies for coming up with content marketing ideas that rock!

Hans van Gent is the founder of Inbound Rocket, a startup that helps small and medium enterprises get better-qualified leads from their websites. Next, to that, he writes, mentors, and speaks about doing customer development, applying lean startup mechanics for branding and much more. He’s named one of the top 20 Content Marketers to follow worldwide by Small Business Trends, and he knows how to write his own code.

In this episode, you’ll learn:

  • How to you personalize your content to make sure you’re speaking to the correct audience
  • What some of the best content marketing strategies right now
  • Hans’ favorite marketing tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Hans:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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