On this episode, we talk about content maps, spaghetti offers, persona development, and much more, with the author of the bestselling book called “Content mapping: unlocking the power of content to increase engagement, leads, and sales”.
Henry Adaso is an award-winning marketing strategist and copywriter with over 15 years of experience on both agency and client-side marketing initiatives. And he’s the author of the bestselling book called Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads, and Sales.
In this episode, you’ll learn:
- What is Content Mapping?
- What are spaghetti offers?
- How can we create better marketing personas?
Tools and resources mentioned in this episode:
- GrowthMarketer Weekly [Newsletter]
- Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
- Henry Adaso