GMT 230: Content Mapping

On this episode, we talk about content maps, spaghetti offers, persona development, and much more, with the author of the bestselling book called “Content mapping: unlocking the power of content to increase engagement, leads, and sales”.

Henry Adaso is an award-winning marketing strategist and copywriter with over 15 years of experience on both agency and client-side marketing initiatives. And he’s the author of the bestselling book called Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads, and Sales.

In this episode, you’ll learn:

  • What is Content Mapping?
  • What are spaghetti offers?
  • How can we create better marketing personas?

Tools and resources mentioned in this episode:

Connect with Henry:

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GMT 259: The Future of Funnel Building

On this episode, the co-founder of, one of the fastest growing CRMs and marketing automation platforms shares his vision for the future of funnel building.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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