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GMT 032: Turn More Visitors into Customers with Hotjar

On this episode, we chat with Robyn Samuda from Hotjar, about their all-in-one analytics and feedback tool that lets you create heatmaps, recordings, polls, surveys, and much more.

Robyn is responsible for customer success at Hotjar. With almost a decade of experience in online marketing and web design, he helps users connect the dots and grow.

If you haven’t heard of Hotjar, well, in my opinion, this is one of the most useful marketing tools available at the moment. It’s an all-in-one analytics and feedback tool that allows you to see how visitors are really using your website, while collecting user feedback in order to turn more of those visitors into customers.

In this episode, you’ll learn:

  • How Hotjar combines multiple analytics and feedback tools into one platform
  • Why traffic isn’t always the answer
  • How to rethink your conversion funnels
  • Which other marketing tools the Hotjar team uses
  • And much more!

Tools and resources mentioned in this episode:

Connect with Robyn:

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GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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