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GMT 160: Why Creating Predictable Growth is Not a Hack

On this episode, the VP of marketing and growth at HubSpot tells us why creating predictable growth is not a hack, and shares his favorite marketing tools.

Kieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and revenue to their bottom line. He’s responsible for managing all of HubSpot’s global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team.

In this episode, you’ll learn:

  • What is predictable growth?
  • How has HubSpot evolved in recent years?
  • What is a northstar metric?
  • Which marketing tools Kieran recommends
  • And much more!

Tools and resources mentioned in this episode:

Connect with Keiran:

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GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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