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GMT 260: The Evolution of CRO

Nicholas Scalice

260: The Evolution of CRO

Nicholas Scalice         Nicholas Scalice        
260: The Evolution of CRO           260: The Evolution of CRO          
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    On this episode, the co-founder of a leading CRO agency shares the evolution of conversion rate optimization.

    Ihor Sokolov is a CRO strategist and co-founder of the performance-based CRO agency Conversion Rate Store. He led CRO projects for Microsoft, Comodo, MacPaw, Depositphotos, Papaya Global, and many others. He also teaches CRO, UX, analytics, and A/B testing at the CRO Academy.

    In this episode, you’ll learn:

    • What is CRO
    • What’s working today in CRO
    • How to choose the best CRO tools
    • And much more!

    Tools and resources mentioned in this episode:

    Connect with Ihor:

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    About the Podcast

    Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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