On this episode, the co-founder of a leading CRO agency shares the evolution of conversion rate optimization.
Ihor Sokolov is a CRO strategist and co-founder of the performance-based CRO agency Conversion Rate Store. He led CRO projects for Microsoft, Comodo, MacPaw, Depositphotos, Papaya Global, and many others. He also teaches CRO, UX, analytics, and A/B testing at the CRO Academy.
In this episode, you’ll learn:
- What is CRO
- What’s working today in CRO
- How to choose the best CRO tools
- And much more!
Tools and resources mentioned in this episode:
- Nicholas on TikTok
- GrowthMarketer Weekly [Newsletter]
- Conversion Rate Store
- Google Analytics 4
- Microsoft Clarity