GMT 260: The Evolution of CRO

On this episode, the co-founder of a leading CRO agency shares the evolution of conversion rate optimization.

Ihor Sokolov is a CRO strategist and co-founder of the performance-based CRO agency Conversion Rate Store. He led CRO projects for Microsoft, Comodo, MacPaw, Depositphotos, Papaya Global, and many others. He also teaches CRO, UX, analytics, and A/B testing at the CRO Academy.

In this episode, you’ll learn:

  • What is CRO
  • What’s working today in CRO
  • How to choose the best CRO tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Ihor:

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GMT 268: What is Microsoft Clarity?

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GMT 267: Better Lead Magnets

On this episode, New York Times bestselling author Julien Smith shares his approach to creating lead magnets that get results.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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