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GMT 018: Inbound Marketing Tools and Tactics

Viktor Nagornyy joins us to discuss his favorite inbound marketing tools, why you should avoid random acts of marketing, and how you can turn your website into a marketing automation machine.

Our guest, Viktor Nagornyy, is an inbound marketer specializing in strategy development, marketing automation, and WordPress. He’s also a Business Guardian at ProjectArmy, where he helps small service businesses create sustainable, profitable growth.

In this episode, you’ll learn:

  • How Viktor defines the core of inbound marketing
  • How to avoid “random acts of marketing”
  • Which tools to use to create buyer personas
  • Viktor’s favorite alternatives to HubSpot
  • Why you need a three-month marketing strategy
  • And much more!

Tools and resources mentioned in this episode:

Connect with Viktor:

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GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

GMT 230: Content Mapping

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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