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GMT 203: Influencer Marketing

On this episode, popular keynote speaker Neal Schaffer joins me to discuss what’s working today with influencer marketing.

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.

President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social. and the recently published The Age of Influence.

In this episode, you’ll learn:

  • What is influencer marketing
  • Which tools to explore to create your own influencer marketing campaigns
  • And much more!

Tools and resources mentioned in this episode:

Connect with Neal:

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GMT 214: A/B Testing Tips

On this episode, the founder of Conversion Fanatics joins me to discuss how to get more customers, sales and profits with A/B testing.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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