On this episode, popular keynote speaker Neal Schaffer joins me to discuss what’s working today with influencer marketing.
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.
President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social. and the recently published The Age of Influence.
In this episode, you’ll learn:
- What is influencer marketing
- Which tools to explore to create your own influencer marketing campaigns
- And much more!