GMT 243: Interview with Dennis Yu

On this episode, learn what’s working today in paid advertising, with the founder and CEO of “BlitzMetrics”, Dennis Yu.

Dennis Yu is a search engine engineer who built the analytics at Yahoo! Nowadays he’s the Founder and CEO of BlitzMetrics, where he has spent a billion dollars of other people’s money on Facebook ads while learning how to build certification for digital marketers. He’s always present on CNN, NPR, the LA Times, the Wall Street Journal, and other media outlets and he’s going to hire another 200 people this year since his goal is to create as many jobs as possible.

In this episode, you’ll learn:

  • How Dennis got started in marketing
  • What’s working today with Facebook ads
  • How the iOS update is changing the industry
  • And much more!

Tools and resources mentioned in this episode:

Connect with Dennis:

Recent Episodes:

GMT 277: Optimize Your Ads

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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