GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

Peep Laja is the CEO of CXL, where he trains the top 1% of marketers, and Wynter, previously known as Copytesting, which helps you optimize your copy so it converts better than ever.

In this episode, you’ll learn:

  • What is
  • How can marketers improve their copy?
  • What’s working now in conversion optimization?

Tools and resources mentioned in this episode:

Connect with Peep:

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GMT 259: The Future of Funnel Building

On this episode, the co-founder of, one of the fastest growing CRMs and marketing automation platforms shares his vision for the future of funnel building.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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