GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

Peep Laja is the CEO of CXL, where he trains the top 1% of marketers, and Wynter, previously known as Copytesting, which helps you optimize your copy so it converts better than ever.

In this episode, you’ll learn:

  • What is
  • How can marketers improve their copy?
  • What’s working now in conversion optimization?

Tools and resources mentioned in this episode:

Connect with Peep:

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GMT 248: TikTok for Marketers

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GMT 247: Consulting for Everyone

On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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