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GMT 148: Interview with Seth Godin

On this episode, the one and only Seth Godin joins me to discuss his latest book called This Is Marketing.

Today’s guest is the one and only Seth Godin. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and his latest book is called This Is Marketing.

In this episode, you’ll learn:

  • What is Seth’s latest book about?
  • How has marketing changed since Purple Cow?
  • The pursuit of attention at the expense of truth
  • How marketing is more than advertising
  • And much more!

Tools and resources mentioned in this episode:

Connect with Seth:

Recent Episodes:

GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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