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GMT 148: Interview with Seth Godin

On this episode, the one and only Seth Godin joins me to discuss his latest book called This Is Marketing.

Today’s guest is the one and only Seth Godin. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and his latest book is called This Is Marketing.

In this episode, you’ll learn:

  • What is Seth’s latest book about?
  • How has marketing changed since Purple Cow?
  • The pursuit of attention at the expense of truth
  • How marketing is more than advertising
  • And much more!

Tools and resources mentioned in this episode:

Connect with Seth:

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GMT 268: What is Microsoft Clarity?

On this episode, the product manager for Microsoft’s newest marketing tool called Microsoft Clarity joins me to discuss how it works and how it can help you get better insights about your website visitors.

GMT 267: Better Lead Magnets

On this episode, New York Times bestselling author Julien Smith shares his approach to creating lead magnets that get results.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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