On this episode, we’re diving into a popular competitive intelligence tool called iSpionage, with their Director of Marketing, Joe Putnam.
iSpionage allows marketers to monitor the entire conversion funnel, which makes it easy to gather competitive intelligence data, respond to threats, and discover new opportunities. Joe has over 7 years of digital marketing experience working on content marketing, PPC, SEO, and conversion rate optimization.
In this episode, you’ll learn:
- How iSpionage is helping marketers lead the industry
- The top 3 reasons to spy on your AdWords competitors
- Why you need to study your competitors’ ad copy variations
- What other marketing tools Joe and the iSpionage team uses
- And much more!
Tools and resources mentioned in this episode:
- iSpionage
- Unbounce
- iSpionage Landing Page Gallery
- HubSpot
- Marketo
- Pardot
- Act-On
- Hello Bar
- SumoMe
- OptiMonk
- Snappa
- iSpionage Blog
