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GMT 026: How iSpionage Helps You Dominate the Competition

On this episode, we’re diving into a popular competitive intelligence tool called iSpionage, with their Director of Marketing, Joe Putnam.

iSpionage allows marketers to monitor the entire conversion funnel, which makes it easy to gather competitive intelligence data, respond to threats, and discover new opportunities. Joe has over 7 years of digital marketing experience working on content marketing, PPC, SEO, and conversion rate optimization.

In this episode, you’ll learn:

  • How iSpionage is helping marketers lead the industry
  • The top 3 reasons to spy on your AdWords competitors
  • Why you need to study your competitors’ ad copy variations
  • What other marketing tools Joe and the iSpionage team uses
  • And much more!

Tools and resources mentioned in this episode:

Connect with Joe:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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