GMT 026: How iSpionage Helps You Dominate the Competition

On this episode, we’re diving into a popular competitive intelligence tool called iSpionage, with their Director of Marketing, Joe Putnam.

iSpionage allows marketers to monitor the entire conversion funnel, which makes it easy to gather competitive intelligence data, respond to threats, and discover new opportunities. Joe has over 7 years of digital marketing experience working on content marketing, PPC, SEO, and conversion rate optimization.

In this episode, you’ll learn:

  • How iSpionage is helping marketers lead the industry
  • The top 3 reasons to spy on your AdWords competitors
  • Why you need to study your competitors’ ad copy variations
  • What other marketing tools Joe and the iSpionage team uses
  • And much more!

Tools and resources mentioned in this episode:

Connect with Joe:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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