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GMT 266: Are You a Data-Informed Marketer?

On this episode, Jeff Sauer joins me to discuss what it means to be a data-informed marketer.

Jeff is the Founder of Data Driven, and he’s also a business coach, blogger at Jeffalytics, lecturer, and a Five-Time Inc 5000 award-winning agency owner. A firm believer in data-driven marketing, Jeff was named as one of the top 25 most influential PPC Experts and his work has been featured in many industry publications and “best of” lists.

He has had over 50,00+ digital marketers enroll in his Google certification programs and has delivered over 100 keynote presentations and workshops in 20 countries.

In this episode, you’ll learn:

  • What’s new in analytics
  • How to prepare to switch to GA4
  • Much more!

Tools and resources mentioned in this episode:

Connect with Jeff:

Recent Episodes:

GMT 268: What is Microsoft Clarity?

On this episode, the product manager for Microsoft’s newest marketing tool called Microsoft Clarity joins me to discuss how it works and how it can help you get better insights about your website visitors.

GMT 267: Better Lead Magnets

On this episode, New York Times bestselling author Julien Smith shares his approach to creating lead magnets that get results.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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