GMT 251: Growth and Branding

On this episode, learn how to growth hack your brand.

Jonathan Sankey is your go-to guy for when you want to growth hack a brand. He’s spent 12 years split testing brands now worth billions. The last brand he launched made $10m in 10 weeks and today he’s going to share some of the techniques he used to get those results.

He runs a brand agency called CUT THRU in Sydney and prior to that, ran brand agencies in New York and Shanghai. He’s won the Global ReBrand Award, Australia’s Employer of the year award and at one time was one of the top 20 most-watched people on Youtube in Australia.

In this episode, you’ll learn:

  • What’s the difference between branding and graphic design?
  • Where do most people go wrong with their brands?
  • How do you validate the product market fit of a brand?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Jonathan:

Recent Episodes:

GMT 277: Optimize Your Ads

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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