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GMT 048: Lead Generation Tools, Tactics, and Strategies

On this episode, we’re exploring some of the best lead generation tools, tactics, and strategies with Charlie Light, the co-founder of LeadLogica.

Charlie is the co-founder of LeadLogica, a company that helps SEO agencies find new clients. He lives in Boulder, Colorado and is on a quest to have 100,000 Twitter followers by the end of 2016.

In this episode, you’ll learn:

  • Which tools Charlie recommends for generating leads
  • Why cold calling still works
  • How digital marketers can design an effective sales process
  • Why consistency is so important with lead generation efforts
  • And much more!

Tools and resources mentioned in this episode:

Connect with Charlie:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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