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GMT 272: Turn Clicks into Customers

On this episode, Bob Sparkins from Leadpages joins me to discuss landing pages, the future of conversion optimization, and much more!

Bob Sparkins is the Sales Marketing Manager at Leadpages and has been the go-to expert at the company for over 8 years. Bob helps entrepreneurs turn their ideas into real businesses by teaching them about the best tools to boost their conversions. He is also the host of The Lead Generation, a podcast sharing real-world strategies for small business owners and entrepreneurs.

In this episode, you’ll learn:

  • What’s new with Leadpages
  • Conversion optimization tips
  • Bob’s favorite marketing insights
  • And much more!

Tools and resources mentioned in this episode:

Connect with Bob:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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