GMT 098: Managing Over $500 Million in Ad Spend

On this episode, Babak Azad, the founder of Round Two Partners joins me to share his experiences from managing over $500 million in ad spend.

To say that Babak has helped to scale a business is an understatement. When he left Beachbody from his role as Senior Vice President of Media and Acquisition, the company had just eclipsed $1 billion in sales, dramatically up from when he joined 8 years prior, at which point the company had $100 million in sales.

In this most recent role, Babak headed up management of all offline and online media, with over $500 million in total ad spend over his tenure. He’s also built out the teams’ focused on social media and landing page optimization, and oversaw the telesales team which managed 10 third-party call centers.

Babak is now the founder of Round Two Partners, a niche consulting firm helping to scale companies with $5-$100 million in revenues.

In this episode, you’ll learn:

  • How Babak got started with advertising
  • What’s it like to manage millions in ad spend
  • Which marketing and productivity tools Babak uses
  • What are the “6 Revenue-Focused Categories” marketers need to know about
  • And much more!

Tools and resources mentioned in this episode:

Connect with Babak:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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