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GMT 156: Marketing Automation Tools

On this episode, a marketing automation expert helps you choose the right marketing automation tools.

Alex Glenn has 10-years of experience building marketplaces and SaaS brands using strategies, teams and processes of his own design. Alex has built 2 agencies, 3 mobile apps, a slack app, his own marketplaces, and has managed marketing budgets in the millions of dollars. He is currently Head of Platform for Rainmakers.co – a marketplace for top sales talent in the tech space, and he’s also the founder of Automated.af – a resource for founders and teams interested in better customer experience through automation.

In this episode, you’ll learn:

  • What is marketing automation
  • How to choose the right marketing automation tools
  • The pros and cons of all-in-one platforms
  • And much more!

Tools and resources mentioned in this episode:

Connect with Alex:

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GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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