GMT 070: Marketing Automation Tools

On this episode I discuss marketing automation tools, including key differences between some of the most popular platforms.

Marketing automation has been around for a while, but are you getting the most out of it? Whether you’re already using a marketing automation platform, or you are wondering how to get started, this episode will bring you up to speed on this vital marketing trend.

NOTE: Yes, we’ve rebranded the podcast. Inbound Unboxed is now Growth Marketing Toolbox. 🚀

In this episode, you’ll learn:

  • What is marketing automation
  • How does marketing automation differ from email marketing
  • Which marketing automation tool do I recommend
  • How to decide on the right platform for your needs
  • And much more!

Tools and resources mentioned in this episode:

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GMT 277: Optimize Your Ads

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GMT 276: Email Marketing Trends

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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