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GMT 120: Getting Started with Messenger Marketing

On this episode, the founder of @Mssg (At Message) joins me to discuss what’s changing and what you need to know with messenger marketing.

Michael has worked in the messaging space for a decade and recently he started @Mssg (At Message), which is a platform that helps digital directors and digital marketers use Facebook Messenger for marketing and communications outcomes.

Michael believes that messaging is the marketing and communications channel for mobile. He also hosts a podcast about messaging and related technologies called The Chat Bubble.

In this episode, you’ll learn:

  • Why Facebook Messenger converts so well
  • Who really owns your messenger list
  • How to get started with a chat bot
  • And much more!

Tools and resources mentioned in this episode:

Connect with Michael:

Recent Episodes:

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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