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GMT 120: Getting Started with Messenger Marketing

On this episode, the founder of @Mssg (At Message) joins me to discuss what’s changing and what you need to know with messenger marketing.

Michael has worked in the messaging space for a decade and recently he started @Mssg (At Message), which is a platform that helps digital directors and digital marketers use Facebook Messenger for marketing and communications outcomes.

Michael believes that messaging is the marketing and communications channel for mobile. He also hosts a podcast about messaging and related technologies called The Chat Bubble.

In this episode, you’ll learn:

  • Why Facebook Messenger converts so well
  • Who really owns your messenger list
  • How to get started with a chat bot
  • And much more!

Tools and resources mentioned in this episode:

Connect with Michael:

Recent Episodes:

GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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